Brown Dog CRM Consulting, Carol Smock    
"unleash the power of customer loyalty"    

Whether you call them customers, members, subscribers, alumni or donors, they are the lifeblood of your business.  Their increased annual spending results in revenue that grows your business.  It has been said that it is far less expensive to keep an existing customer than it is to acquire a new one.  At Brown Dog CRM Consulting we know this to be true. 

We know that the most cost-effective means to help you meet your annual financial goals is to apply a balanced Customer Relationship Management (CRM) strategy across the entire organization.  CRM allows your company to use the information you have about your "customer" to make business decisions like:
  • positively affecting the length of customer loyalty
  • increasing annual expenditure per customer
  • applying "retention programs" based on individual loyalty factors
  • providing your products and services when and how they want them
Brown Dog CRM Consulting is the first to bring this solution to small and medium-sized businesses, as well as non-profit entities.  Working with your existing technology, we will show you the tools to apply effective Customer Relationship Management without a major investment in additional technology.  Our areas of expertise include:

          *  Customer Relationship Management Strategy Consulting
          Business Growth Strategies/Process Improvement
          *  Workshops and Train the Trainer Programs
Click on each of the links above to learn more about the services we offer.  Contact us for a FREE CRM Reality Check Consultation to determine how we can help your business meet your goals!


Contact Us: Carol Smock, 615. 429. 6184,

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2006, Carol A. Smock, Brown Dog CRM Consulting