Brown Dog CRM Consulting, Carol Smock    
"unleash the power of customer loyalty"    
Customer Relationship Management (CRM)

CRM can be deployed in any business environment - small to large corporations, retail to membership, public or private.  Our specialty is helping you see your customers in a new way by analyzing their payment history, compiling their interests and helping you determine which customers are most "at-risk".  Knowing this information helps you

  • create customer-friendly business rules
  • build successful retention marketing programs
  • keep more existing customers
  • generate new revenue
CRM is as much a mind-set and process change as it is an addition of technology.  Much of the information you need to establish business rules and analyze your customer-base can be done with minimal, sometimes no, technology investment.  Brown Dog CRM Consulting's staff has a broad knowledge of many database and CRM programs like Access, ACT!, GoldMine, Microsoft CRM and SalesForce.  We will use your existing technology to give you the answers you need.

Contact us soon to help you generate higher revenues with the customer-base you already have.

Partial List of Clients

Brentwood Home Page (online newspaper)
FundGiving (online marketplace for non-profit fundraising
Brown Dog Foundation (non-profit)
Elisa Jones @ Clearview Financial Group (financial services)
MarkWell, Inc. (print broker)
Farmvet.com (equine and domestic animal supplies)
Donelson-Hermitage Chamber of Commerce (membership organization)
Carrier  Services Inc. (transportation broker)
Menu Maker Catering (caterer)
Advanced Payment Solutions (merchant account services)
Mt. Juliet Chamber of Commerce (membership organization)
Comp.Nation (e-commerce)
Back in Touch Wellness Center (health and wellness)
Sugar (retail)


Contact Us: Carol Smock, 615. 429. 6184, carol@browndogcrm.com

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2006, Carol A. Smock, Brown Dog CRM Consulting